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Why pre-sale condos in Tijuana are outperforming resale
Appreciation data from the last three delivery cycles shows why buying early in a Tijuana pre-sale still beats waiting for resale inventory.
By María Ruiz · Senior Market Analyst
Updated Mar 2026 · 6 min read
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Buyers who bought pre-sale in Tijuana's last three delivery cycles outperformed resale buyers by a wide margin — but the gap depends heavily on which developer they chose.
The appreciation data
Units purchased in the first release phase of a project have historically appreciated 15-25% by the time of delivery, before any resale market activity even begins.
Why the gap exists
Early-phase pricing reflects construction risk that resale buyers no longer have to take on, which is exactly the premium pre-sale buyers get paid to accept.
Evaluating a developer's track record
Track record matters more than price here — a developer's last two or three completed projects are the best predictor of whether a pre-sale discount is worth the wait.
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