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Why pre-sale condos in Tijuana are outperforming resale

Appreciation data from the last three delivery cycles shows why buying early in a Tijuana pre-sale still beats waiting for resale inventory.

MR

By María Ruiz · Senior Market Analyst

Updated Mar 2026 · 6 min read

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Why pre-sale condos in Tijuana are outperforming resale

Buyers who bought pre-sale in Tijuana's last three delivery cycles outperformed resale buyers by a wide margin — but the gap depends heavily on which developer they chose.

The appreciation data

Units purchased in the first release phase of a project have historically appreciated 15-25% by the time of delivery, before any resale market activity even begins.

Why the gap exists

Early-phase pricing reflects construction risk that resale buyers no longer have to take on, which is exactly the premium pre-sale buyers get paid to accept.

Evaluating a developer's track record

Track record matters more than price here — a developer's last two or three completed projects are the best predictor of whether a pre-sale discount is worth the wait.


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